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Here are the top 5 recommendations we make for our new Clients with existing websites:
1. Add a news item (or similar, updateable content area) to the front page that can be updated on a monthly basis. By providing "freshness" to the home page, visitors will tend to bookmark the site, visit it more often, and dive deeper into the site pages.
2. Add a one or two question survey to get feedback from your visitors to drive new business. Simple web-based forms are a great way to monitor traffic and jump on potential business opportunities.
3. In slower economies, a typical web site visitor will want to see how your company can help save them money. This should be considered as a main theme for your home page. Also, where appropriate, additional pages should be added to the site to do competitive comparisons (i.e., "Why Pick Us (vs. Acme)?").
4. Consider a dedicated area on your corporate website for Success Stories. All companies need to brag about their success and their major clients. In addition, consider a section on the site that focuses on the key management team. This raises visitor/potential partner/potential client confidence and can boost sales opportunities.
5. The more personable the site, the more people will linger to learn about your company. An easy way to make a site more personable is to add photos of people. In many cases, a few photos of people holding the products you supply to customers would be very, very compelling. If you provide a service, then highlight the "Craftsmanship" and "Quality" aspect of your business. This is more compelling in today's economy.
For more information on our Website Maintenance Service contact us at wm@creativsoft.com.
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